🥃📰 First Look: NEW Old Fitzgerald 7-Year Bottled-in-Bond Bourbon

In a TTB filing, Heaven Hill soft announces a new Old Fitzgerald edition whiskey: Old Fitzgerald Bottled-in-Bond 7-Year Bourbon. The Old Fitzgerald decanter line has long been a coveted edition, but low supply and high demand means that it is terribly hard to find, particularly for anything close to suggested retail price. Official press from the distiller has not yet occurred, but we have put together the following details.

About Old Fitzgerald

From Heaven Hill's wheated mash bill (68% Corn, 20% Wheat, 12% Barley), the Old Fitzgerald decanter series is a Bottled-in-Bond offering released twice annually. This mash bill is also likely
shared by the Larceny series of products, all aged in #3 char barrels.

Old Fitzgerald Decanter Series

Old Fitzgerald 7-Year Bottled-in-Bond

credit @Bourbonconky posted on X.com by Bourb Your Enthusiasm

The new product will have a seven year age statement, and per the bottled-in-bond act will consist of bourbon produced by Heaven Hill within the same distillation season (Jan-Jun, Jul-Dec), bottled at 100 proof.

Main Label

You can see that this initial batch will consist of whiskey distilled int he first half of Spring 2018.

Neck Label

Other Information:

Pricing: Rumored to be in the $50 or $60 dollar range, a step up from Heaven Hill Bottled-in-Bond, potentially due to a fancier bottle design.
Release Date: Q2 2025
Production Units: Initial discussion indications that this will be an ongoing release with "always on the-shelf" large scale production run.

Analysis

I absolutely love the bottle design, a happy medium between the luxury of the full release while still being a great looking decanter. It also looks like it will fit in a cabinet much better. There was a gap in Heaven Hill's wheat lineup between Larceny at $24 and the Larceny Barrel Proof around $60 that I think this bottle does a great job of filling. The biggest competition comes from the Maker's Mark family where Maker's cask is $40 and Maker's 101 is $50, so I could see the pricing taking those into consideration. Still in allocation purgatory, the Weller family of products has its 107 proof iteration around this price, and I could see wheated bourbon connoisseurs flexing to this nice premium and age stated bottle. Bardstown also has a Wheated Bottled-in-Bond that is around 6-years which is likely the most similar other bottle on the market which retails for $50.

Bottom line, the pricing and product design make great sense. If larceny juice can be put into play, this also makes a good deal of sense in allowing additional operational flexibility. The lower proof point and age may make this bottle a good home for barrels not suitable for Larceny Barrel Proof or Old Fitzgerald Decanter with the expanded batching, additional age, and extra water helping to round out the lots.

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